Behind the Seams by Holly Gardner, Catherine Lourandos and Banele Msimango

Behind the Seams is a student exploration of the Cape Town Fashion Industry which focuses on three of Cape Town’s trending designers. This was a Senior Production Project by Holly Gardner, Catherine Lourandos and Banele Msimango for FAM3008S Dynamic Web Design.

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Behind the Seams – exploring the Cape Town Fashion Industry

Behind the Seams – exploring the Cape Town Fashion Industry

Behind the Seams investigates the Cape Town Fashion Industry through exploring the work and experiences three of Cape Town’s trending designers. The dynamic parallax scrolling website features high resolution fashion photography, an original look into the designers’ work and information on specific pieces the designers have produced.

The website also shows how this often glamourized industry is not without its challenges through the use of backstories and direct quotes from the designers about their passion for their craft and their experiences. Behind the seams is ultimately a celebration of local fashion design and the often unnoticed work these designers do.

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